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Article Dans Une Revue European Sport Management Quarterly Année : 2010

Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees

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hal-02344384 , version 1 (04-11-2019)

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Nicolas Chanavat, Guillaume Martinent, Alain Ferrand. Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees. European Sport Management Quarterly, 2010, 10 (1), pp.49-74. ⟨10.1080/16184740903554090⟩. ⟨hal-02344384⟩
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