Characterizing the Content Related to Oral Health Education on TikTok - Université Claude Bernard Lyon 1 Access content directly
Journal Articles International Journal of Environmental Research and Public Health Year : 2021

Characterizing the Content Related to Oral Health Education on TikTok

Laurie Fraticelli
Colette Smentek
  • Function : Author
Delphine Tardivo
  • Function : Author
Julien Masson
  • Function : Author
Céline Clément
Sylvain Roy
  • Function : Author
Claude Dussart
  • Function : Author
  • PersonId : 1068000
Denis Bourgeois
  • Function : Author
  • PersonId : 1038755
Florence Carrouel

Abstract

Neglecting oral hygiene in adolescents negatively affects dental caries and periodontal diseases, in addition to social and emotional well-being. Thus, the TikTok platform (ByteDance, Beijing, China)as a social media could be a powerful channel to provide health-related information and educational content. This study aims to assess the quality of the TikTok videos corresponding to #oralhealtheducation. Sixty-nine videos were identified. Three oral health professionals (OHP), three health education professionals (HEP), and ten of TikTok’s target audience watched and evaluated the videos from a qualitative questionnaire. OHP detected false or incorrect information in 11.6% (8/69) of the videos. At least two HEPs reported being unable to detect this type of content or whether the video met dental ethics standards in both the videos. Disagreement was observed among the professionals themselves. The evaluation indicated that TikTok’s target audience was satisfied with the products viewed with an average score of >2.5, unlike the professionals, whose average score was <2.5 on a scale of 0 to 5. Users are advised to think critically and to consider the content of TikTok oral health videos with caution. The involvement of health professionals in the writing and validation of the videos could be an added value to positively respond to the needs of the adolescents.
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Origin : Publication funded by an institution

Dates and versions

hal-03482605 , version 1 (21-12-2023)

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Laurie Fraticelli, Colette Smentek, Delphine Tardivo, Julien Masson, Céline Clément, et al.. Characterizing the Content Related to Oral Health Education on TikTok. International Journal of Environmental Research and Public Health, 2021, 18 (24), pp.13260. ⟨10.3390/ijerph182413260⟩. ⟨hal-03482605⟩

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