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Conference Papers Year : 2016

Event brand consistency at the London 2012 Summer Olympic Games

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hal-02421998 , version 1 (20-12-2019)

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  • HAL Id : hal-02421998 , version 1

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J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩
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