Conference Papers
Year : 2016
Depot 2 Lyon 1 : Connect in order to contact the contributor
https://univ-lyon1.hal.science/hal-02421998
Submitted on : Friday, December 20, 2019-5:32:40 PM
Last modification on : Thursday, November 18, 2021-8:08:01 AM
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- HAL Id : hal-02421998 , version 1
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J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩
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