Customer engagement in sports: developing a fan-relationship-management-framework - Université Claude Bernard Lyon 1 Access content directly
Conference Papers Year : 2016
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hal-02421982 , version 1 (20-12-2019)

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  • HAL Id : hal-02421982 , version 1

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Paul Huiszoon, Guillaume Martinent, Guillaume Bodet. Customer engagement in sports: developing a fan-relationship-management-framework. Academy of Marketing Science 19th World Marketing Congress, Jul 2016, Paris, France. ⟨hal-02421982⟩
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