@incollection{kenyon:hal-02359607, TITLE = {{Supporter Engagement through Social Media: A case study of Liverpool Football Club}}, AUTHOR = {Kenyon, J. and Bodet, Guillaume}, URL = {https://univ-lyon1.hal.science/hal-02359607}, BOOKTITLE = {{Routledge Handbook of Football Marketing}}, EDITOR = {Nicolas Chanavat and Michel Desbordes and Nicolas Lorgnier}, PUBLISHER = {{Routledge}}, SERIES = {Routledge International Handbooks}, YEAR = {2017}, HAL_ID = {hal-02359607}, HAL_VERSION = {v1}, }