Experiential marketing and sporting events - Université Claude Bernard Lyon 1 Access content directly
Book Sections Year : 2016

Experiential marketing and sporting events

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hal-02359185 , version 1 (12-11-2019)

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  • HAL Id : hal-02359185 , version 1

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Guillaume Bodet. Experiential marketing and sporting events. Chadwick, Simon and Desbordes, Michel. Routledge Handbook of Sports Marketing, Routledge, 2016. ⟨hal-02359185⟩
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