@article{chanavat:hal-02336764, TITLE = {{Experiential marketing in sport spectatorship services: a customer perspective}}, AUTHOR = {Chanavat, Nicolas and Bodet, Guillaume}, URL = {https://univ-lyon1.hal.science/hal-02336764}, JOURNAL = {{European Sport Management Quarterly}}, PUBLISHER = {{Taylor \& Francis (Routledge)}}, VOLUME = {14}, NUMBER = {4}, PAGES = {323-344}, YEAR = {2014}, DOI = {10.1080/16184742.2014.926379}, KEYWORDS = {branding ; experiential marketing ; extraordinary experiences ; fans ; sporting event}, HAL_ID = {hal-02336764}, HAL_VERSION = {v1}, }